Relying on an external expert is often the ideal solution for launching a development project in new markets, especially when experience in these markets is limited, nonexistent, or even indirect, and internal teams are already overloaded or unavailable to take on new projects. A business development specialist—much more than a simple representative—provides strategic vision, limits initial investments, and allows for rapid identification of the challenges of a new market or customer expectations thanks to their knowledge of the environment. Their physical presence on the ground strengthens the efficiency of commercial activity by ensuring a direct and responsive link with local stakeholders. All of this also allows for the effortless transfer of skills and knowledge to central offices throughout the business, thus representing real added value.
Success in a market isn't just about sales: it's a project in its own right. Each market has its own codes, expectations, and habits. Copying and pasting solutions applied elsewhere without considering the needs of the parties involved can lead to failure. Failure isn't due solely to an inability to sell, but rather to a lack of management of the various stages leading to the sale. Acting with an opportunistic or disorganized approach—pursuing the sale at all costs and suddenly withdrawing if it doesn't work, only to return later—creates the image of an unstable, lacking credibility and prevents the creation of lasting relationships. Before taking any action, it's essential to analyse the company, its offering, and the specific expectations of the target market. This is the foundation that allows you to build a solid, coherent, and trustworthy strategy.
For the last twenty years, I've been responsible for business development and sales of technical products and solutions, some of them niche products on B2B international markets: France and Germany are my main markets.
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I offer my experience to companies looking to enter a new market or strengthen their presence in existing markets.
My goal: to help you gain visibility, structure your approach, and sustainably grow your revenue.
My method is simple, clear, and tailored to each situation:
1. We start with the "why": what are your motivations? What challenges do you want to address?
2. Together, we define the necessary level of commitment to avoid wasting time and align expectations.
3. We build a clear strategy with concrete steps tailored to your market.
4. We move forward, we measure, we adjust: nothing is set in stone. Each phase is followed by checkpoints to adapt as needed.
I don't offer ready-made solutions, but rather tailored support based on listening, analysis, and action..
Being close to customers also means taking part in local events and training days.
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French market
